diff --git a/hswg/main.go b/hswg/main.go
index cb7f053..74cbad7 100644
--- a/hswg/main.go
+++ b/hswg/main.go
@@ -134,7 +134,7 @@ var linkWordRE = regexp.MustCompile(`\b\p{Lu}\p{L}*\b`)
 
 func expand(m *map[string]*entry, name string, chunk []byte) []byte {
 	return linkWordRE.ReplaceAllFunc(chunk, func(match []byte) []byte {
-		if link, ok := (*m)[string(match)]; ok {
+		if link, ok := (*m)[string(match)]; ok && string(match) != name {
 			link.backlinks = append(link.backlinks, name)
 			return []byte(makeLink(m, string(match)))
 		}